Mint-X Launches #mintxmornings Photo Fundraiser Contest to Help Find a Cure to Cystic Fibrosis
During May, Cystic Fibrosis Awareness Month, Mint-X will be joining forces with the Boomer Esiason Foundation and Team Boomer to help raise funds for cystic fibrosis research through a social media photo contest fundraiser. Mint-X will donate $0.50 per photo uploaded with #mintxmornings to help find a cure to cystic fibrosis. Participants will also have the opportunity to win three great prizes: 2 plane tickets to anywhere in the Continental US, a 32” Samsung flatscreen, and an Apple iPad.
Mint-X wanted to capture the feeling that customers have when they get out their front doors and see a clean sidewalk. The hashtag was chosen because it not only capture’s the photo contest’s philosophy, but also reflects the brand’s beliefs:
Whether it’s having a great cup of coffee in bed, listening to music on your commute, hitting the gym, or doing something as simple as walking to the train on a beautiful, sunny day, we believe that mornings ought to be celebrated.
James Dussich, VP of Operations at Mint-X talked about the inspiration behind the idea:
Every morning is a new beginning. Start your morning off by doing something you love and celebrate a new day. We created Mint-X Trash Bags to make sure that people’s days aren’t ruined in the morning because animals had a field day tearing up their trash. We know that the last thing people want to see first thing in the morning is a huge mess; our product and photo contest celebrate the opposite by focusing on beautiful and positive morning experiences.
At Mint-X, we also know that nothing can ruin the start of a great day like walking outside to find your garbage torn open by pesky critters and trash littered all over the place. Our Rodent Repellent Trash Bags were specifically designed to tackle this issue and ensure that your trash stays where it belongs so that you can start your morning off on the right track.
We want to raise cystic fibrosis (CF) awareness by donating to the Boomer Esiason Foundation (BEF), an organization run by staff of individuals with expertise in the disease and program development, event planning and fundraising, marketing and communications, and management. We’ve also paired up with the dedicated professionals from Team Boomer, a growing program of BEF that encourages people with cystic fibrosis to incorporate exercise into their daily lives, provides athletes a way to raise money for CF, and offers an avenue for athletic events to contribute to our fight against cystic fibrosis.
When asked about why Mint-X chose to partner with the Boomer Esiason Foundation and Team Boomer, Mr. Dussich responded:
The Boomer Esiason Foundation and Cystic Fibrosis is a natural fit for this partnership. Mint-X has always supported BEF, but in taking it one step further, for people living with CF, mornings are the most significant part of their day because that’s when a bulk of their treatments take place. We believe mornings should be the foundation of a happy and healthy day and we couldn’t be more pleased to work with the dedicated and passionate people at the Boomer Esiason Foundation in the fight to find a cure for Cystic Fibrosis.
Join Our Photo Fundraiser
We are inviting everyone we know (and don’t know) to submit photos of their perfect morning routine by hash-tagging #mintxmornings on Facebook, Instagram, and/or Twitter. Our contest will run from May 1st to May 31st 2015.
For every #mintxmornings post submitted, Mint-X will donate $.50 to Team Boomer of the Boomer Esiason Foundation in the fight to cure Cystic Fibrosis. There is no limit to the number of photos that you can submit, so the more, the better!
After the contest is over, we’ll announce the winners. First place winner will get round trip plane tickets for two anywhere in the Continental United States, 2nd place will win a 32″ Samsung TV, and 3rd place will win an Apple iPad.
Photos will be reviewed for inappropriate content, so please exercise judgement when submitting your entry. Winners will be determined on the amount of likes, creativity, and how well they speak to the Mint-X brand. For more information, visit www.mint-x.com/mintxmornings.
Mint-X is a family business in College Point, NY. Founded in 2008, Mint-X has designed, produced, and distributed over a billion indoor and outdoor trash bags infused with plant-derived mint essential oils. Mint-X was voted 2014 Product of the Year in the Home Care category by the largest Consumer Survey of Product Innovation.
For pest control tips, reuse, recycling, and upcycling information, connect with us on Facebook, Twitter, Instagram, and Google+. To view our complete product line and learn more about how Mint-X works, visit us at www.mint-x.com.